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Infinity Renewable Energy (IRE) Rebrand
(Student Portfolio Project)
Infinity Renewable Energy Rebrand
Infinity Renewable Energy (IRE) launched a new line of products and high-efficiency appliances for the domestic market.
The IRE marketing campaign required
a new logo, tagline, marketing material, website design, and package design. A visual identity system (VIS) provided details and guidelines for the IRE brand.
The IRE logo symbolizes green energy using three separate continuous rings, colored to communicate air, water, and land.
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