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Logo and Beverage Can Design

(Student Portfolio Project)

Squeeze Sparkling Water Logo and Beverage Can Design

The overall goal for this design was to 
focus on the ingredient list. Integrating the keywords zero sugar, zero-calorie, and natural fruit flavors to highlight what the beverage consists of. Only water, bubbles, and fruit flavor. The logo echos ingredients, the U in the beverage name SQUEEZE acts as the vessel for the squeeze of the fruit above.   
A soft watercolor technique used for the fruit illustrations and nutrition label, the rest of the beverage can design remained straightforward.

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